Proactively Managing Domain Name Reputation Online

Both an entire corporation, as well as individual domain name owner are finding out that online reputation matters now more than ever with shady practices, ineffective products being offered and other problems arising frequently. Consider how potential domain buyers, employers, and long-lost friends looking to get back in touch go about finding about domain owners these days. Inevitably, they’ll perform either Google, Yahoo or Bing searches; what your domain name shows in search results can determine if you get sales, the new job, or an email from the friend you long to see again.  Protecting your domain name – and personal – reputation using these simple tactics should shield your good name.

Keep Domain Conversations ‘Within Morality’

If you follow the rule of not posting anything you wouldn’t want your mother to see, then your domain’s online reputation is likely intact. But maybe there’s something out there that you forgot about, like a curse-filled rant you made on a Linux User chat board years ago, or something you put across Warrior Forums about someone’s domain. Or maybe an ex-wife or ex-boyfriend posted nasty things about your personal hygiene habits. Most people have at least one vindictive neighbor, disagreeable family member or jealous co-worker in their lives, any of whom would be willing to slander your domain name online.

You can’t control every nasty or unreasonable comment people make about your domains online. Haters are going to hate. But being aware of what is being said about you can enable you to (carefully) reply to the critic, post new content that is optimized to push the negative comments down the page, or in some cases complain to the webmaster of the site and ask them to remove the comment.

Google Yourself

Do you take the time to Google domains within your portfolio, or yourself, every few months or so?  If you don’t, you should. Your social media activity, photos, even personal information about you can be found in a Google search. It’s important that you are aware of what people might be saying about you and what impression you might be making to others without even knowing it! You’d be surprised what consumers placed on Pissed Consumer, Rip-Off Report and other sites just to ‘get a rise’ out of you or your domain name.

Site Design Matters

Technology continues to evolve as new hardware and software are coming blazingly hot on the market. The use of the latest technology available continues to elevate not just businesses, but also the lives of ordinary individuals. The world of web designing is also vastly improving with new ways and means to build and design your business on the web. To this day, professional web designers have come up with new ways to improve, innovate and make your websites more user-friendly.  SEO design, when implemented correctly, will engage your audience, have nifty looks and will always have your best interests at heart.

Just Remember…

Google Alerts is not a catch-all system. For example, it doesn’t capture every mention; just the ones in the first page or so from the Google search results. It’s advisable for anyone checking their domain name’s online reputation to go beyond the first page or two of their results, especially if they think anyone might be motivated enough to search several pages into the results to catch items that didn’t make it into the Alerts.  Keep your domain portfolios clean, take steps to ensure your credibility, and your reputation will remain flawless.

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Roger Klawinski is a freelance writer and domainer who follows domain trends, internet marketing and acquires domains from