How to Use Email to Better Understand Your Market

This post originally appeared on CoffeeBreakUniversity.com

Introduction

Email is a cheap, easy and fast way to find out more about your target market.

  • Email Makes It Easy
    Email surveys are extremely easy for both you and your respondents.
  • Opinion Surveys by Email
    Opinion surveys require a little more from your respondents but can yield more in-depth information.
  • The Dreaded Delete Button
    Keep your respondents from deleting your emails by clearly stating what the emails are all about and what they can expect.
  • Spicing up Your Surveys
    Add images or other media to your email surveys to make them more interesting.
  • Take Advantage of Software Programs
    Software programs automate everything for you.
  • Share the Results
    Share the results with your respondents through email or your blog.

Conclusion

Before conducting surveys by email, make sure your target market is online. Some consumers aren’t.


The post How to Use Email to Better Understand Your Market appeared first on Coffee Break University.

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