Internet Marketing Predictions For 2013 (That Turned Out To Be Completely Wrong)

online marketing strategyOne thing internet marketers like to keep up on would be trends. Trends are going to have an impact on the way they are able to make money on the internet. So marketers want to be able to see them coming so they can make adjustments. Towards the end of the year each year experts come out with a number of predictions for the upcoming year that are supposed to be huge.

Often times these predictions are based on what is already happening or what they believe is going to continue to grow in popularity. But in some cases the predictions they make can be completely wrong. This causes problems for all sorts of reasons. Here are a few:

  • Predictions that do not come to pass often leave internet marketers or those who rely on the internet distrustful of future predictions. This is a bad thing because sometimes predictions actually can come true. But if someone invests the time and energy to alter their whole business model to follow something then they want to be sure it is going to pay off. When it doesn’t they are disappointed.
  • Predictions are often based on things that are already happening. So often times the predictions that come out will tell people they should invest more heavily into something then what they already are. People who decide to go this route take a risk because they might decide to get away from something that is already working for them. Instead they will follow the prediction and invest more of their time into something that is not as effective.
  • Predictions often are wrong because they are based on trends. The problem with trends is that they do not last long. Someone who is serious about making money online or using the internet seriously for any reason does not want to build something on quick sand. They want to build it on something they know is going to last and not fade as soon as something bigger and better comes along. MySpace is a good example of this.

Even though the year 2013 is still very young there are already some predictions that have not come true the way experts said they were. Seeing as how the year is still young we are going to focus on the predictions that if they were going to come to pass it would have already happened by now.

Failed internet marketing predictions for the year 2013:

In the year 2013 design is going to matter more than anything

There are certain companies that have really fancy websites. Some of these would include Apple and Pinterest. But a lot of other website do not have the same fancy design and graphics as the big boy websites might. So internet marketers were told that by adding certain graphics and design to their website this would help keep users attention and it would lead to more sales.

The internet markets that followed the prediction found out that design might make a website look better, but it does not translate into sales. Here is what ended up happening:

  • Internet markers who focused on design and graphics invested too much time in this and not enough time on the quality of their content or the quality of products/services they were selling. Because of this they ended up losing ground to competitors who although they might have had plain looking websites, they were offering better value all around.
  • The big boys can focus on graphics and design because they have the financial means to hire other people to do the work. Plus they are already established brands. Most people do not even buy the products directly from these websites, but by using other avenues.
  • People who decided to focus on design and graphics found out that because of the widespread use of smartphones and tablets people were not able to load up their websites as fast as they would like. In some cases the website did not load at all. So all the traffic a website could of got it did not get. What do you believe this does for sales? Having a plain looking website that is able to load quickly is better then having one with a lot of graphics or fancy designs, especially seeing as how a lot of people use a smartphone to access the web these days.

In the year 2013 Video marketing is going to dominate

Internet marketers already knew that making videos was going to be one of the best ways to get traffic in 2013. This trend has been growing for a long time now. The only problem is that as good as Video is it is just not applicable to all type of business. What the experts do not tell you is that you need a high quality video that actually offers a reason to watch.

Yes, 95% of what is watched on a short video is remember, which is way better than regular text. But the type of business you run just might not be suited for it. This can lead to all sorts of problems like those listed below:

  • You try to make a lot of videos, but you try to force things. Your video might not be suited for the type of audience that is going to be on video sharing websites like YouTube. People come to these types of websites most of the time to be entertained and not marketed to. The problem is that people associate video with YouTube exclusively and they believe if they do not use the existing traffic YouTube gets then making a video is useless.
  • The type of video you need to make you might not be able to put on YouTube or people might not be willing to watch it all with so many other choices. On your own websites your videos can be more detailed and they can be longer. On your own websites there will not be so much competition where people can easily click another video that interests them. Plus you own the video and not YouTube. When you put something on this website it becomes their property, because you are using their existing traffic pool.

There is a difference between predictions and trends. Trends are usually based on what is popular at the moment, but they can be unpopular tomorrow. As an internet marketer you cannot build based on this. Predictions are supposed to be about looking to the past in order to get a good idea of the future. Sometimes these predictions are wrong though, because there are just too many variables that get ignored. Plus people also tend to have confirmation bias.


Emily Smith is a freelance writer who is keen on writing about online marketing, online advertising, seo reseller program among various other topics.

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