When managing patient flow, dealing with staff issues and figuring out how to get paid, every minute counts. By making a few small changes in your day-to-day operations, you can free up provider time, streamline your front office processes and create…
- 8 days ago, 11 May 12, 2:54pm -

Anyone, not just hypochondriacs, can type their symptoms into a search engine and get a list of potential diseases and conditions they could be suffering from.Here are a few ways to deal with self-diagnosers in your practice.
- 17 days ago, 2 May 12, 2:54pm -

A clinic in New Jersey reduced its overall spending by 12 percent – all by putting the patient first. Find out how they did it.
- 23 days ago, 26 Apr 12, 2:54pm -

Your billing staff ultimately controls the success of your revenue cycle. The most successful billing staff understands their individual expectations and those at the practice level. For you, the administrator, this means creating a detailed performa…
- 29 days ago, 20 Apr 12, 2:54pm -

Widespread adoption of EHR and practice management software means that many medical practices have this information at their fingertips – they just don’t use it.
- 33 days ago, 16 Apr 12, 2:54pm -

When assessing the best way to evaluate, track and report accounts receivable (A/R) in your practice—and how that metric fits into the larger financial picture—some professionals debate the value of re-aging accounts.
- 38 days ago, 11 Apr 12, 2:54pm -

Web-based patient portals that interface with your EHR can further improve your practice’s productivity, streamline patient communication and ultimately improve patient satisfaction.
- 43 days ago, 6 Apr 12, 2:54pm -

The practice needed to build the electronic medical record for existing charts as quickly as possible and retire the paper charts.
- 50 days ago, 30 Mar 12, 2:54pm -

While dealing with the ups and downs of physician behavior is an assumed part of the job, inappropriate or disruptive behavior from physicians can cause decreased morale and low staff retention.
- 57 days ago, 23 Mar 12, 2:54pm -

Satisfied patients are loyal patients. Dissatisfied patients can verbalize their dissatisfaction to anyone who will listen, such as a practice review website, so it’s important to stay on top of how your practice is (or isn't) satisfying the people…
- 64 days ago, 16 Mar 12, 2:54pm -

Your medical website
- 1 hour ago, 19 May 12, 1:01pm -

If you are just starting your website, it should contain these 3 pages at a minimum: Home, About and Contact.
- 7 days ago, 12 May 12, 3:01pm -

Your website rankings depend upon the relevance of your content and how well you maximize that content for the search engines to understand...the SEO.
- 15 days ago, 4 May 12, 3:39pm -

Negative online reviews can help your practice. Take advantage of the opportunities created by negative online reviews.
- 22 days ago, 27 Apr 12, 2:58pm -

Your articles should have a proper Title and contain the proper H1 tag of that title. Too many people ignore this key SEO element.
- 29 days ago, 20 Apr 12, 3:30pm -

Improving the SEO of your articles and websites starts by ensuring that the code of your article contains the right title of your webpage! It's easy!
- 36 days ago, 13 Apr 12, 3:46pm -

Each of your posts should be written to provide your reader with value, with a personal style and to invite your reader to leave a comment or ask a question.
- 43 days ago, 6 Apr 12, 3:50pm -

"Claim" your business on your local business directories. This can improve your marketing and your SEO!
- 51 days ago, 29 Mar 12, 4:09pm -

Google Alerts are a free way to monitor all traffic on the Internet about any topic you wish...including you and your medical practice.
- 59 days ago, 21 Mar 12, 2:14pm -

Ever wonder which results are legitimate when performing a search? Organic searches are the most coveted, but there are areas where paid advertisers place their ads.
- 64 days ago, 16 Mar 12, 3:04pm -

Hospital based plastic surgery, for many facilities, is experiencing something of a new-business rejuvenation. But what is surprising is that it’s not just the 30-something crowd that’s considering cosmetic procedures. There’s a strong and grow…
- 1 day ago, 18 May 12, 4:32am -

Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circl…
- 3 days ago, 16 May 12, 4:28am -

To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.* For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the b…
- 5 days ago, 14 May 12, 4:25am -

We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calend…
- 7 days ago, 12 May 12, 4:02am -

Medical practice and hospital marketing professionals have an extremely challenging job on the forward facing frontline of healthcare communications. Suffice to say that it’s a complex task to effectively “speak healthcare” to the public. But i…
- 8 days ago, 11 May 12, 4:40am -

Just when you thought (perhaps hoping) the various “daily deal” sites had reached their peak, it turns out they are continuing to grow in popularity with consumers. The trouble is, results for hospital or medical practice advertising can be spott…
- 10 days ago, 9 May 12, 4:11am -

From airline frequent flyers to auto parts bonus buys, American consumers are consumed by loyal-customer incentive schemes. Purchases earn points, miles, discounts, and even cash rewards…all to inspire buyers to buy again and buy more. (How many li…
- 12 days ago, 7 May 12, 4:32am -

The virtual environment of social media is growing in importance as a vital connecting point. Social media is the online environment where consumers (prospective patients) evaluate healthcare providers, and make decisions about their health, medicati…
- 15 days ago, 4 May 12, 4:21am -

The many and various social media platforms seem to have their own “personality” of sorts. One might imagine Twitter as a Corvette…a fast little sports car. It’s nice to look at, but it’s quick to disappear down the road. That would make Fa…
- 17 days ago, 2 May 12, 4:03am -

It doesn’t happen as often these days, but from time to time we find ourselves in a discussion with a practitioner who confidently declares that they have no need for “doctor marketing,” much less any need for a health care advertising agency.…
- 19 days ago, 30 Apr 12, 4:22am -

Along with the widespread use of computers in medicine comes a greater need for security measures.…
- 2 days ago, 17 May 12, 12:00pm -

MPT Podcast 41 - The Coming Transformational & Disruptive Changes to Healthcare, with guest Steven Schimpff MD, internist and author of “The Future of Healthcare Delivery”.…
- 11 days ago, 8 May 12, 12:00pm -

MPT Podcast 40 - Digital Asset Management and Storage, with guest Jake Athey of Widen Enterprises.…
- 25 days ago, 24 Apr 12, 12:00pm -

An article on Becker’s Hospital Review discussed how Montefiore Medical Center was able to achieve 100% implementation of EMR and computerized physician order entry (CPOE).…
- 32 days ago, 17 Apr 12, 12:00pm -

From Dell’s Inside Enterprise IT comes this great infographic showing some interesting facts about the most catastrophic phenomena.…
- 38 days ago, 11 Apr 12, 12:00pm -

MPT Podcast 39 - The Future of Healthcare Delivery, with guest Steven Schimpff, MD, internist and author.…
- 39 days ago, 10 Apr 12, 12:00pm -

Previously I wrote about outsourcing your IT services support as well as how to hire an IT director.…
- 45 days ago, 4 Apr 12, 12:00pm -

Most medical offices today are using an electronic practice management (EPM) system.…
- 46 days ago, 3 Apr 12, 12:00pm -

MPT Podcast 37 - Saving Money on Medical Practice Office Expenses, from 101 Ideas to Increase Revenue & Decrease Costs – Part 4, with guest Mary Pat Whaley of ManageMyPractice.com. Ms.…
- 53 days ago, 27 Mar 12, 12:00pm -

Now that electronic medical records implementation is on the rise, some are waxing nostalgic for their old paper charts.…
- 60 days ago, 20 Mar 12, 12:00pm -

South Slope Pediatrics have been providing quality, personalized pediatric care to the families of Park Slope, Brookyln for the last 10 years. Their focus is on children’s health and well-being and developing trusting relationships with parents. Vi…
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PainMedGroup is a pain management and rehabilitation center committed to offering highly specialized and cutting edge procedures. Their fellowship trained team of anesthesiologists and physical medicine and rehabilitation physicians perform minimally…
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Our four-part series on the three functions of video in an online marketing campaign is about to feature a bonus function: all three. Brand recognition Links to your site SEO If you can accomplish a video that does all three of these things, your cam…
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Marketing for doctors has moved into the twenty-first century – and a video marketing campaign is a great way to build up your efforts and increase traffic to your site.  Let’s examine the third function of video. Video Function #3:  Your SEO c…
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Video can be an enormous help for your medical website design and marketing efforts.  Let’s continue by looking at the other two main functions of video in a medical marketing campaign. Video Function #2:  Links to your site Imagine an easy way t…
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In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more than just a frill – it’s a way to increase traffic to your website an…
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We are pleased to bring you the new live St. Louis Pediatrics website design. Their board of certified St. Louis pediatricians is committed to the health of your children and to fostering collaborative relationships with all their patients. By provid…
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Got a LinkedIn account?  The wealth of personal information on your profile might put you and your company at risk of being hacked. In two recent attacks on Gmail and RSA, the hackers both used sneaky techniques and gathered information to send out…
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For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health…
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Orthopedic Health LLC is a leading provider of quality orthopedic care for patients of all ages. Offering complete orthopedic services in the Milford, CT area, they perform on-site cutting-edge procedures such as hand, joint replacement, X-ray examin…
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