- newThe Often-Forgotten Five-Minute Rule for Every Physician Practice
If you live and work with the hints and helps in short maxims, there are dozens of “five-minute rules” to guide you in everything from computer science to digital discourse. Some of these “rules” are informal at best. In computer science, the…
- 18 hours ago, 22 Feb 12, 4:24am -
- The One Thing That Apple Can’t Include Inside the Product Package
If your healthcare marketing materials were as easily created and remarkably beautiful as an Apple product demonstration, you would never need professional design or writing services again. Ever. Apple’s advertising is powerfully compelling. Creati…
- 3 days ago, 20 Feb 12, 4:21am -
- Physician Salaries Endangered in Some Hospital-Owned Practices
In many hospital-owned practices, physician salaries are endangered when productivity and net collections drop. Sadly, it’s a common and documentable by-product of the ongoing shift from privately owned practices to hospital-owned practices. It tur…
- 6 days ago, 17 Feb 12, 4:11am -
- Should You Apologize for Marketing Healthcare Services?
Do you need to apologize for marketing your healthcare services? We’d like to hear from you about the controversial questions raised in last week’s USA Today article about some of the marketing methods used in healthcare. (The primary focus of…
- 8 days ago, 15 Feb 12, 4:38am -
- Healthcare Branding: That Was Then. This Is Now.
There’s been a dramatic increase in the need for healthcare branding. In fact, we’d have to call it a huge rise in doctor branding, physician branding and hospital branding—all propelled by various factors in the marketplace. Broadly speaking,…
- 10 days ago, 13 Feb 12, 4:53am -
- Barrier or Blessing: Should Patients and Providers Use Email for Healthcare Communications?
There’s a lively discussion among doctors and healthcare providers about communicating with patients via email. We’re not talking about the use of occasional and informative broadcast “eNewsletters” (a common healthcare marketing tool) that a…
- 15 days ago, 8 Feb 12, 4:18am -
- The FDA’s Brief (but First-Ever) Social Media Guidance for Healthcare Marketing
It’s entirely possible that you missed the Food and Drug Administration’s (FDA) officiously titled draft guidelines about social media marketing and communications: Guidance for Industry: Responding to Unsolicited Requests for Off-Label Informati…
- 17 days ago, 6 Feb 12, 4:24am -
- Time to Seriously Rethink Your Healthcare Marketing Strategy?
There were two red-flag stories in the news last week. Neither item is a surprise, but they signal disturbing trends for healthcare marketing thought leaders. The headlines say: 1 in 5 Older Americans Cutting Back on Health Care to Save Money - Em…
- 20 days ago, 3 Feb 12, 4:17am -
- What Groundhog Day and Doctor Referral Marketing Have in Common
[EDITOR'S NOTE: In honor of Groundhog Day, we are re-posting this item from last year just for fun. The advice applies to all referral-reliant provider practices. Enjoy...and hope for an early Spring this year.] It doesn’t seem like 18 19 years si…
- 21 days ago, 2 Feb 12, 4:57am -
- Two New Online Sites Worth Watching for Healthcare Marketing Potential
In the time it takes to read this post, a handful of new concept, Internet startups will launch with as much splash as they can muster. And, in the same brief amount of time, last week’s crop of “latest-and-greatest” social media, Facebook-clon…
- 22 days ago, 1 Feb 12, 4:26am -