- Senior Surprise: Unexpected Growth Factor in Hospital Plastic Surgery
Hospital based plastic surgery, for many facilities, is experiencing something of a new-business rejuvenation. But what is surprising is that it’s not just the 30-something crowd that’s considering cosmetic procedures. There’s a strong and grow…
- 1 day ago, 18 May 12, 4:32am -
- The Frightening Social Media Gap in Doctor Marketing
Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circl…
- 3 days ago, 16 May 12, 4:28am -
- The Speed of Trust: One Doctor’s System for Physician-Patient Communications
To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.* For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the b…
- 5 days ago, 14 May 12, 4:25am -
- AAOE: Building a Physician Referral Network
We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calend…
- 7 days ago, 12 May 12, 4:02am -
- Little Playbook of Emotions for Healthcare Branding and Patient Engagement
Medical practice and hospital marketing professionals have an extremely challenging job on the forward facing frontline of healthcare communications. Suffice to say that it’s a complex task to effectively “speak healthcare” to the public. But i…
- 8 days ago, 11 May 12, 4:40am -
- Why Social Spending Sites May Not Be a Bargain for Physician Advertising
Just when you thought (perhaps hoping) the various “daily deal” sites had reached their peak, it turns out they are continuing to grow in popularity with consumers. The trouble is, results for hospital or medical practice advertising can be spott…
- 10 days ago, 9 May 12, 4:11am -
- Paying Patients: Are Rewards Programs Next for Physician Marketing?
From airline frequent flyers to auto parts bonus buys, American consumers are consumed by loyal-customer incentive schemes. Purchases earn points, miles, discounts, and even cash rewards…all to inspire buyers to buy again and buy more. (How many li…
- 12 days ago, 7 May 12, 4:32am -
- Digital Healthcare Decisions: Social Media Opportunity for Marketers
The virtual environment of social media is growing in importance as a vital connecting point. Social media is the online environment where consumers (prospective patients) evaluate healthcare providers, and make decisions about their health, medicati…
- 15 days ago, 4 May 12, 4:21am -
- LinkedIn: The Social Media Town Car of Physician Marketing
The many and various social media platforms seem to have their own “personality” of sorts. One might imagine Twitter as a Corvette…a fast little sports car. It’s nice to look at, but it’s quick to disappear down the road. That would make Fa…
- 17 days ago, 2 May 12, 4:03am -
- Doctor Marketing: Patients Are Always Judging You
It doesn’t happen as often these days, but from time to time we find ourselves in a discussion with a practitioner who confidently declares that they have no need for “doctor marketing,” much less any need for a health care advertising agency.…
- 19 days ago, 30 Apr 12, 4:22am -