Offline Methods for Conducting Market Research

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You can do a great deal of market research on the Internet, but it’s no substitute for offline research techniques.

  • In-Person Surveys
    In-person surveys are usually conducted one-on-one in shopping centers or other public places.
  • Focus Groups
    A focus group is a small group of people from your target you can get together to discuss products and other things of interest to them.
  • Observations
    Marketers observe shoppers in their natural habitat and sometimes conduct follow-up interviews.
  • Live Events
    Live events allow your customers to interact directly with your brand and products.


The best practice is to use both online and offline methods to learn about your target market.

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