Getting your content marketing strategy off of the ground can be take up a lot of time and resources when you are starting from scratch. Thankfully, you probably have much more written material on hand than you might realize if you know how to look for it. No matter what professional service niche your practice specializes in, the chances are that you have already generated a considerable library of content already over the years. Instead of creating all of your content from scratch, simply dedicate some time to finding suitable material through old documents, such as:
- Marketing Materials
- Email Messages
- Case Studies
- Forum Discussions
Provided that you have been working in your industry for some time, it is easy to see that there is no need to invest a ton of time or money in starting your content marketing from scratch. However, it is important to remember not to include any materials that may have already been posted elsewhere online without rewriting them first. Otherwise, the major search engines will overlook your content and not consider any new backlinks that you’ve created for you search engine result placement.
Depending on your content management strategy, you may want to consider using products or reports that you typically only offer to paying clients. For example, many professional service businesses have managed to establish themselves as thought leaders in their industry niches by releasing free white papers and presentations that they once charged a premium for. Larger reports like these can also be divided into shorter articles that can be used for blog posts, free trade publications, podcasts and much more. With a little bit of creativity, you can easily take a single report and repurpose your content across a multitude of media platforms and maximize the impact of your content marketing strategy.
This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. As a member, you will gain access to our four key courses and Success Tools Pro, which provides a constant update of tools and resources for building your practice.