If you own your own clinic, then you want to put it out on the Web. Advertising your clinic on the Internet will attract people from your local area who need medical assistance that you offer. What you want to do is set up your own website and get it indexed by the search engine.
Your keywords should be phrases that people will likely enter when searching for medical information that your clinic specializes in. If you have a clinic in Los Angeles that specializes in spinal surgery, for example, then you can pick a keyword phrase like “spinal surgery in Los Angeles.” Use words that ordinary people understand and avoid medical jargon. Avoid a keyword phrase like “vertebral column surgery in Los Angeles,” because most people do not know that vertebral column is the medical term for the spine and will therefore less likely use that term when entering keywords in the search engine.
Medical practice marketing requires diligent keyword research and hours of link building. If the work is too much for you, or you just don’t fully understand how SEO works, then you can always hire an online advertising agency to do the work for you. Whatever the case, getting your site on the Web will increase your exposure and have people visiting your clinic for medical assistance.