This post originally appeared on CoffeeBreakUniversity.com
By providing your target audience with education materials that highlight your skills and industry knowledge, you can quickly establish a reputation for yourself as an industry leader for you particular niche. Depending on the particular target market that you want to serve, this type of practice marketing campaign is probably far easier to get off the ground than you might think. After all, the heart of every successful education-based marketing campaign is simply the desire to help your readers become as informed and knowledgeable as possible.
Identify an Education Gap in Your Niche and Fill It
Unless you are working in a very narrow niche without many direct competitors, the chances are that there already plenty of practice marketing websites out there covering the basics of your profession. The last thing that you want to do is jump on a bandwagon that is already full. Take some time to find a topic or service that virtually no one is covering but everybody is curious about. Once you’ve found the right opportunity, do everything you can to promote yourself as the leading authority on the topic by getting the word out there about what you have to say.
Share Your Opinion
As an thought leader for your niche, you want to provide your audience with more than just objective information that they could find elsewhere with a little effort. By taking a side on the important issues of the day for your professional services niche, potential clients and colleagues alike will come to rely on you for an informed opinion to guide them in their decision making process.
The post Becoming a Thought Leader Using Education-Based Marketing appeared first on Coffee Break University.