Becoming a Thought Leader Using Education-Based Marketing

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By providing your target audience with education materials that highlight your skills and industry knowledge, you can quickly establish a reputation for yourself as an industry leader for you particular niche. Depending on the particular target market that you want to serve, this type of practice marketing campaign is probably far easier to get off the ground than you might think. After all, the heart of every successful education-based marketing campaign is simply the desire to help your readers become as informed and knowledgeable as possible.

Identify an Education Gap in Your Niche and Fill It

Unless you are working in a very narrow niche without many direct competitors, the chances are that there already plenty of practice marketing websites out there covering the basics of your profession. The last thing that you want to do is jump on a bandwagon that is already full. Take some time to find a topic or service that virtually no one is covering but everybody is curious about. Once you’ve found the right opportunity, do everything you can to promote yourself as the leading authority on the topic by getting the word out there about what you have to say.

Share Your Opinion

As an thought leader for your niche, you want to provide your audience with more than just objective information that they could find elsewhere with a little effort. By taking a side on the important issues of the day for your professional services niche, potential clients and colleagues alike will come to rely on you for an informed opinion to guide them in their decision making process.

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Education-Based Marketing Ideas for the Real World

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When most practice marketing professionals talk about education-based marketing these days, they are usually referring to online marketing campaigns for professional service practices focused on content in the form of websites, blogs, video, podcasts and more.

The fact of the matter, however, is that this form of practice marketing has been with us far longer than modern modes of communication. Before the advent of the digital age, professionals had to rely on real world forms of marketing in order to educate potential clients about how their services can improve their lives through items like promotional products, books and live seminars.

Today, a growing number of marketing professionals have been rediscovering the value of education-based marketing campaigns set in a real world environment. Take a look at these examples of how modern practitioners are taking advantage of old school marketing techniques and ask yourself whether any of these ideas could work for your company.

  • Memorable Promotional Products for Private Practices: From personalized toothbrushes promoting your dental practice to stress balls from life coaches, simple and affordable promotional products are still used in practice marketing for good reason: they work.
  • Free Educational Seminars Based on Your Professional Services: As much of an impact as online communication has had on how we learn and make new business connections, the truth of the matter is that nothing can approach the impact of a live presentation. By offering free seminars to your target market with just-in-time information that will improve the lives of your audience, you’ll be at the top of the list when they need the niche professional services that they know you specialize in.
  • Educational Brochures and Pamphlets: Whether you are promoting a dental practice or an accounting firm, you have knowledge and experience that your potential clients want to have quick, easy access to. By putting a little time and energy into some educational brochures and pamphlets for your practice marketing niche, you’ll establish yourself as an important resource and thought leader amongst your most important potential clients.

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