The Essentials of Market Research

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Market research helps you create a profile of your perfect customer so that you can formulate your business strategies with precision.

  • Quantitative vs. Qualitative Data
    Quantitative data looks at the big picture and yields statistical results that show overall trends. Quantitative data goes deeper and gives you more subjective data.
  • Your Target Market Profile
    The goal of your market research is to create a profile of one individual who is your perfect customer.


Marketing is a science and you should be ready to make discoveries. Some of what you learn about your target market will surprise you.

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