The Top 5 Methods of Online Market Research

This post originally appeared on CoffeeBreakUniversity.com

Introduction

There are 5 great ways to research your market online aside from basic keyword research.

  • Online Surveys
    Online surveys allow you to ask your market questions anonymously and much of the process can be automated.
  • Blog Questions
    You can ask questions on your blog and encourage them to leave their input.
  • Your Email List
    Your list of email subscribers is a built-in, pre-screened audience that’s great for seeking feedback.
  • Forums and Q&A Sites
    Forums and question-and-answer sites offer data on all kinds of topics.
  • Social Networks
    Social networks are places where people openly share their likes and interests.

Conclusion

Even though you can discover lots of information online, don’t abandon your offline market research.

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How to Use Online Surveys to Research Your Market

This post originally appeared on CoffeeBreakUniversity.com

Introduction

To get the data you need to know, you have to create a survey that asks the right questions.

  • Stick to One Issue
    Each survey should be on only one topic.
  • What to Ask
    Your questions shouldn’t be open-ended, leading, or potentially offensive to your respondents.
  • Tools to Make It Easier
    There are a number of tools designed to make creating, conducting and analyzing surveys easier.

Conclusion

It’s good to offer an incentive or reward for taking the time to participate in your survey.


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Fly on the Wall – Where to Go Online to Listen to Your Market

This post originally appeared on CoffeeBreakUniversity.com

Introduction

The Internet offers lots of great places to go and listen to your target market give their opinions and share their interests.

  • Forums and Q&A Sites
    Forums and question-and-answer sites show you what topics are hot and what people are saying about them.
  • Social Networking Sites
    Social networking sites allow you to interact directly with your target market and discover exactly what they’re into.

Conclusion

No matter where you go to listen to your market, the flow is the same: Identify your market, find out where they hang out, and use that site to gather information about them.


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Ramping up Your Authority Online – Content Marketing

This post originally appeared on CoffeeBreakUniversity.com

Content Marketing TipsContent Marketing is somewhat of a buzzword today. Despite the fact that it is essentially the backbone of the Internet as we know it. Without content that has populated the early days of the web, in the form of content, we would not have what is freely available today.

Using content offers you the ability to increase your perceived authority online. Regardless of whether you are a solo blogger, entrepreneur or top level executive.

As Steve Olenski quite rightly points out:

But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share.

Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts.

Source: http://marketingland.com/master-content-marketing-e-commerce-company-183585

Before embarking on a content marketing journey, it is crucial that you understand what content should be created. Equally important is your targetted reader, which is ultimately described as your “ideal prospect/client”

A resource provided by Moz.com, located here, provides excellent ideas into various types of content. We recommended watching the video on that page too. In short and as provided by Moz, the following provide an overview of the types of content:

  • Blogs
  • Data
  • Pictures
  • Video
  • Interactive Content

Source: https://moz.com/academy/content-creation

Content Marketing Challenges

Of course there are challenges that are associated to content marketing. The Content Marketing Institute (an excellent resource: http://contentmarketinginstitute.com/) posted this video on Youtube which we have embedded below for your benefit:

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