The Essentials of Market Research

This post originally appeared on CoffeeBreakUniversity.com

Introduction

Market research helps you create a profile of your perfect customer so that you can formulate your business strategies with precision.

  • Quantitative vs. Qualitative Data
    Quantitative data looks at the big picture and yields statistical results that show overall trends. Quantitative data goes deeper and gives you more subjective data.
  • Your Target Market Profile
    The goal of your market research is to create a profile of one individual who is your perfect customer.

Conclusion

Marketing is a science and you should be ready to make discoveries. Some of what you learn about your target market will surprise you.

The post The Essentials of Market Research appeared first on Coffee Break University.

Coffee Break University

The Top 5 Methods of Online Market Research

This post originally appeared on CoffeeBreakUniversity.com

Introduction

There are 5 great ways to research your market online aside from basic keyword research.

  • Online Surveys
    Online surveys allow you to ask your market questions anonymously and much of the process can be automated.
  • Blog Questions
    You can ask questions on your blog and encourage them to leave their input.
  • Your Email List
    Your list of email subscribers is a built-in, pre-screened audience that’s great for seeking feedback.
  • Forums and Q&A Sites
    Forums and question-and-answer sites offer data on all kinds of topics.
  • Social Networks
    Social networks are places where people openly share their likes and interests.

Conclusion

Even though you can discover lots of information online, don’t abandon your offline market research.

The post The Top 5 Methods of Online Market Research appeared first on Coffee Break University.

Coffee Break University

How to Use Online Surveys to Research Your Market

This post originally appeared on CoffeeBreakUniversity.com

Introduction

To get the data you need to know, you have to create a survey that asks the right questions.

  • Stick to One Issue
    Each survey should be on only one topic.
  • What to Ask
    Your questions shouldn’t be open-ended, leading, or potentially offensive to your respondents.
  • Tools to Make It Easier
    There are a number of tools designed to make creating, conducting and analyzing surveys easier.

Conclusion

It’s good to offer an incentive or reward for taking the time to participate in your survey.


The post How to Use Online Surveys to Research Your Market appeared first on Coffee Break University.

Coffee Break University

Offline Methods for Conducting Market Research

This post originally appeared on CoffeeBreakUniversity.com

Introduction

You can do a great deal of market research on the Internet, but it’s no substitute for offline research techniques.

  • In-Person Surveys
    In-person surveys are usually conducted one-on-one in shopping centers or other public places.
  • Focus Groups
    A focus group is a small group of people from your target you can get together to discuss products and other things of interest to them.
  • Observations
    Marketers observe shoppers in their natural habitat and sometimes conduct follow-up interviews.
  • Live Events
    Live events allow your customers to interact directly with your brand and products.

Conclusion

The best practice is to use both online and offline methods to learn about your target market.


The post Offline Methods for Conducting Market Research appeared first on Coffee Break University.

Coffee Break University