This post originally appeared on CoffeeBreakUniversity.com
Market research helps you create a profile of your perfect customer so that you can formulate your business strategies with precision.
- Quantitative vs. Qualitative Data
Quantitative data looks at the big picture and yields statistical results that show overall trends. Quantitative data goes deeper and gives you more subjective data.
- Your Target Market Profile
The goal of your market research is to create a profile of one individual who is your perfect customer.
Marketing is a science and you should be ready to make discoveries. Some of what you learn about your target market will surprise you.